BillFin Solution from Redi2 Gains Momentum with Independent Financial Advisors 

New Integrations, Marketing Agreements and Enhanced Features Attract New Users 

February 02, 2016 |

BOSTON [February 2, 2016] – Redi2 Technologies’ BillFin solution has been steadily gaining traction since its introduction in 2015. Independent RIAs, dually registered advisors, and the custodians and broker/dealers that serve them are quickly recognizing the benefits of simple, customizable billing software that is cost-effective and scalable.

BillFin is the first cloud-based billing software solution that integrates seamlessly with other products such as CRMs, portfolio management systems, custodians, and data aggregators. Redi2 has recently introduced several product enhancements including family/household billing; ability to offer percentage discounts; and additional fee schedule flexibility.


“Based on conversations we have had with prospective users of our billing software, we know that a large number of advisors are still using manual spreadsheets to handle their billing needs – entering data by hand into Excel is, of course, an error-prone and ridiculously time consuming process,” said President and COO Fermin Garcia. “BillFin is an extremely cost effective solution for all advisors, including small to mid-sized RIA firms whose professionals recognize the liberating benefits that come from using our reliable, intuitive solution to automate and scale their billing operations.”  


Advisors can customize invoices with their own branding and upload information from their CRM for current contacts and addresses. BillFin also provides a feature that enables advisors to easily explain to clients how fees are calculated. Von Borstel & Associates, Inc, an advisory firm in Portland, Oregon, has been using BillFin since its introduction. “We value our independence as a firm and embrace new technologies that support this,” said von Borstel advisor Craig Smith, CFP®, ChFC®. “BillFin allowed us to become more independent, bill clients at a household-level, and do it cost effectively and efficiently.”


RBC Correspondent Services and RBC Advisor Services, a full-service clearing, custodian and brokerage firm for independent broker dealers and Registered Investment Advisors, recently signed a marketing agreement offering BillFin on their Marketplace. “Our ongoing commitment is to empower our clients and their advisors with industry-leading products and services,” said Brett Thorne, Head of RBC Correspondent and Advisor Services. “By connecting our clients to additional resources and modern technologies, such as Redi2’s BillFin Advisory Billing, we enhance our offering and help strengthen their business.”



Redi2 and Blueleaf, a financial relationship management platform for advisors and their clients, are also on track to complete a technical integration by the end of the month. “Blueleaf leverages client financial data to help advisors win more clients, grow existing clients and drive referrals,” said John Prendergast, CEO and co-founder of Blueleaf. “Unfortunately the time consuming, traditional client billing processes can distract from the work of growing a business. By pairing BillFin and its world class simplicity with the Blueleaf platform, we’re able to deliver a push-button billing solution that helps advisors reclaim precious time to grow their business.”



The addition of Blueleaf continues Redi2’s focus on strategic integrations, having announced partnerships with Redtail Technology’s CRM solution as well as with TD Ameritrade Institutional’s Veoâ platform shortly after BillFin was introduced in 2015. The Redi2 team will be in the Veo Village, which is part of TD Ameritrade Institutional’s LINC Conference, February 3-5, 2016 in Orlando, to showcase the BillFin solution. Redi2 will also be speaking and exhibiting at the T3 Advisor conference February 10-12, 2016 in Ft. Lauderdale.