Marketing Secrets, Part 4

Marketing is likely not something you’re used to doing. However, you’re now the boss running your own firm, and marketing is how you get your name out there. While a lot of work, if done correctly, your marketing efforts will run primarily on autopilot, which frees you to handle the many other tasks you’ll need

Marketing Secrets, Part 3

So we’ve moved past the formative stages of your Independent RIA, including your business strategy, budget, and legal structure. In the last two blogs, we laid the foundation for your marketing efforts. Now, nearly at the halfway point of your journey, we are building upwards and adding the necessary tools and technology to ensure the

Tips for Naming a New RIA: Marketing, Part 2

You’ve picked your firm’s name …what’s next on the list? Don’t worry, we’ve created the ultimate marketing checklist to help your firm thrive. In case you missed it, our previous article explored tips for naming your firm and applying for a trademark. In this article, we will focus on designing your logo and website and registering a domain name.

Tips for Naming a New RIA: Marketing, Part 1

Marketing is a broad topic, so we’ve split it into four parts to make it less overwhelming. Here, we will lay the groundwork for your marketing plans and focus on the execution later. You don’t need to spend a fortune on marketing to be successful: you just need to be strategic. In this article, we’ll be covering naming your firm and applying for a trademark. In our next article we will focus on designing your logo and website and registering a domain name.

Setting Up Your Legal Structure

With your business official with the secretary of state, you’ll want to next apply for an Employer Identification Number (EIN) with the IRS. This is a simple process that can be done online in a matter of minutes, and the IRS provides you with your EIN immediately after your application. With your EIN in hand, you can now apply for bank accounts and credit cards. Start with a basic business checking account with no fees or minimum balance requirements for bank accounts. You can always upgrade to a higher yield checking account later (with minimum balance requirements). Applying for business credit cards is another good idea, especially if you think you may need to “float” some expenses early on to make ends meet.

C-Corps vs S-Corps vs LLCs: Which One Should I Choose?

In our previous articles, we laid the groundwork to plan your independent RIA, including your business strategy and your budget. But one equally important decision (especially to Uncle Sam and FINRA) lies ahead: your business structure. You can’t run an RIA as a freelance operation, and there are significant tax and legal benefits to separating your business and personal assets as an organized company. This article aims to help you choose what structure is best for you.